Heng Yap Seng Pte Ltd – Privacy Policy

Last updated: 9 October 2025

1. Introduction

Heng Yap Seng Pte Ltd (“Heng Yap Seng”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.hengyapseng.com, contact us, or do business with us.

By interacting with us — including submitting enquiries, purchasing products, or browsing our website — you consent to the data practices described in this policy.

2. What Information We Collect

We may collect and process the following personal data:

  • Contact information: name, email, phone number, address, company name

  • Business information: billing details, purchase history, delivery records

  • Enquiry information: messages sent via our contact forms or email

  • Website usage data: IP address, browser type, cookies, pages viewed, and session activity

  • Other information: any data you voluntarily provide to us

We do not collect sensitive personal data (e.g., NRIC numbers) unless necessary for legal or verification purposes.

3. How We Use Your Information

We may use your personal data for the following purposes:

  1. To process orders and deliveries of fruits and vegetables

  2. To respond to enquiries and provide quotations or catalogues

  3. To manage business relationships with our customers, suppliers, and partners

  4. To send updates, promotions, or product information (only with your consent)

  5. To improve our website and understand user preferences

  6. To comply with laws, regulations, or government requests

We will not use your personal data for any purpose other than what you have been informed of, unless required or permitted by law.

4. Consent & Withdrawal

You provide consent when you voluntarily supply your personal data to us (for example, through a web form, email, or business transaction).
You may withdraw your consent at any time by contacting our Data Protection Officer (DPO) at the email below. Upon withdrawal, we will cease to use or disclose your data unless required by law.

5. Disclosure of Personal Data

We may share your data with:

  • Third-party logistics providers for delivery arrangements

  • Payment processors or financial institutions for billing and invoicing

  • IT service providers who maintain our website and systems

  • Government agencies or authorities when required by law

All third parties engaged by us are contractually bound to protect your personal data and only use it for authorized purposes.

6. Protection of Personal Data

We implement reasonable security measures to protect personal data from unauthorized access, use, or disclosure, including:

  • Restricted internal access to personal data

  • Secure servers and encrypted communications where applicable

  • Regular review of cybersecurity and data management procedures

7. Retention of Data

We retain personal data only as long as necessary to fulfill the purpose for which it was collected, or as required by law.
When personal data is no longer needed, it will be securely deleted or anonymized.

8. Access and Correction

You may request to:

  • Access your personal data held by us

  • Correct any inaccurate or incomplete data

Requests can be sent to our DPO, and we will respond within a reasonable time (usually within 30 days) as required by the PDPA.
We may charge a small administrative fee for access requests.

9. Use of Cookies

Our website uses cookies and similar technologies to improve your browsing experience.
Cookies help us analyze web traffic and personalize content.
You can choose to disable cookies through your browser settings, though this may affect site functionality.

10. Transfer of Personal Data Outside Singapore

If we transfer personal data outside of Singapore (e.g. to service providers or partners abroad), we will ensure the receiving organization provides a comparable level of data protection consistent with Singapore’s PDPA.

11. Data Breach Notification

In the unlikely event of a data breach that may cause significant harm, we will notify the Personal Data Protection Commission (PDPC) and affected individuals as soon as practicable, in compliance with the PDPA.

12. Contact Us – Data Protection Officer

If you have any enquiries, feedback, or requests about your personal data, please contact our DPO:

Data Protection Officer
Heng Yap Seng Pte Ltd
Email: enquiry@hengyapseng.com

13. Updates to This Policy

We may update this Privacy Policy periodically to ensure continued compliance with the PDPA or to reflect changes in our operations.
The latest version will always be posted on our website.